Your Online Banner Advertising Tips

Every web site owner needs more visitors to get sales and profit. This is called on line marketing. one on the best ways that you can get more visitors to your site is on line banner advertising. This source of advertising has been useful for a long-time. Before you start using this advertising form take your time to research the best strategies used by other on line advertisers.

Every banner advertising requires some investment on a monthly basis. Why do people lose money with the banner advertising? The main reason for this is that people use bad sources for the on line banner placements. It is important to find a targeted traffic source.

To get traffic to your site is not enough to make up a sale. Try to avoid the mistakes that other on line advertisers have experienced before. The biggest mistake is to buy advertising spots on sites that are focused on selling banner advertising. You will receive a poor quality traffic. This will make a little or no profit from your web site.

The difference between poor and good banner design can make a big difference for your investment. your banner must stand out from the crowd. This will help to increase your clicks and possible sales.

Banner advertising has two basic purposes. Number one is to attract more visitors and number two is to build an image off your brand. When designing a new banner you have to consider these three steps:

1. Use action words - using words such as "free", "click here", "visit now" would increase the clicks to your site.

2. Sense off urgency - as an example we could use words such as "available for a limited time", so people would want to take immediate action. The information that your site has would be considered very important and many visitors would likely to take an action and click on your banner ads.

3. Colors of your ad - use simple, but eye catching colors. Keep the colors constant through the ad and add some words like "free", "limited time", "click now" to grab your visitors attention. You can also make your banner interactive, for example animated banner ads work very well.

It is recommended to create more banner ads for each month. Users get used to the same banner ads and you would want to have a good variety off ads available for use to increase your effectiveness over time.

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