Must-Know Ezine Article Writing and Marketing Tips

Writing Ezine articles can give your business much needed exposure- if done properly. Without understanding how to write for the web, your article will never be seen. I am going to show you some article writing tips that are essential, and will make or break the success- or failure- of your article marketing strategy.

Basic Submission Guidelines:

I won't go in-depth with this, but it should be noted that there are a few basic Ezine submission guidelines to follow or your article will never be published. Do not copy material from anywhere- even if you are the author. It must be an original article. Promotional material is not allowed, so stick to putting that in your Author Signature below the article. One last submission guideline of note is to avoid improper sentence structure, bad grammar, and misspellings. Follow these tips and you should have no issues getting it through an editors review.

Wring for the Web - Performing keyword research:

Your article needs to be search engine friendly. That means you must target specific keywords in the content or nobody will ever find your article via the search engines. Google AdWords Keyword Tool is a great free resource to find keywords and phrases that people are searching for. Incorporate your main keyword(s) into the title of the article, the summary, the introduction and put it into the body of the article one more time. This is a standard guide to go by. Don't worry too much about how many times you type in your keywords- just make sure that the main one is in the title, summary, and within the first 100 words of the article. Write naturally or it will turn your readers off. If you are stuffing keywords into your article it won't sound natural and the search engines will not rank it highly on the basis of your SPAMMING attempts.

Other Key Article Writing Tips:

Writing Ezine articles is great for Search Engine Optimization purposes given the relevancy that Google places on them. Think of this as "article marketing". It is one big piece in the whole internet marketing process, and it requires a lot of time and dedication. Write frequently, follow my article writing tips, and find out why Ezine article marketing can help drive targeted traffic to your website.

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